Horse Pilot

Art direction and packaging for an innovative riding clothes brand.


Horse Pilot offers clothing and technical riding equipments for horse riders. In order to support the brand strategy, we have defined a brand positioning anchored in sport and innovation registers.

The representation of horse riding is deliberately contemporary to free itself from traditional constraints.

Pictograms drawing style allows a homogeneous and varied expression of the technical characteristics of products: uniform line thickness, negative space, composition grid.

The packaging borrows its form and graphics from jumping bars.


Action photography: Stef Candé, Jacques Toffi
Studio photography: Studio Bergoend, Yannick Siegel
Typeface: Sang Bleu Sunrise
Intern: Pierre Jullien