2016–2018

Horse Pilot offers clothing and technical riding equipments for horse riders. In order to support the brand strategy, we have defined a brand positioning anchored in sport and innovation registers.

The representation of horse riding is deliberately contemporary to free itself from traditional constraints.

Pictograms drawing style allows a homogeneous and varied expression of the technical characteristics of products: uniform line thickness, negative space, composition grid.

The packaging borrows its form and graphics from jumping bars.