Brand Design for a university innovation program.
Within Grenoble University, Promising develops design and creativity approaches to renew pedagogy in higher education. We have worked together to create an identity and a range of communication materials that reflect open, highly demanding and optimistic mind that characterizes the program.
The logotype is purposely kept simple to be easily identifiable. This restraint allows to leave the field open to the contents and the text.
The visual identity is based on simple components: one shape, one typeface, one range of primary colors and one drawing style.
The undulating rhythm of publications is obtained by a generous use of color and typeface.