Petzl has been designing lamps and mountain and safety equipment for more than 50 years for sports and professional activities. We have developed with them a rigorous visual language specifically designed for the professional market.
The photographic language developed by the brand in the mountain world for years now stands as a particularly differentiating element in the professional market. Photography therefore occupies a significant proportion in the composition system.
The simple and flexible composition grid allows many users to consistently deploy the visual language on any medium, print or digital.