Hexo+
Brand design for a self-flying camera

Design et direction artistique

Hexo+ is an autonomous drone able to film alone its user who controls it from a mobile application. To support its launch on the market, we have designed an identity reflecting an innovative, easy to use, friendly and safe product.

2014–2016
Design et direction artistique
Design et direction artistique
The choice of blue reflects to what extent the user can forget the presence of the drone. The flight being entirely autonomous, the drone is only a simple way to make one’s camera fly.
Design et direction artistique
Design et direction artistique
The logotype combines a geometric design and a free gesture in order to reflect the necessary rigor to design the product as much as its creative potential.
Design et direction artistique
Design et direction artistique
Design et direction artistique
The app that drives the drone is thought as a tool dedicated to outdoor activities. Its design plays with proportions, contrasts and typeface to ensure optimum outdoor usability.
Design et direction artistique
Design et direction artistique
Design et direction artistique
Design et direction artistique
Design et direction artistique
Design et direction artistique
Design et direction artistique
Engines are anodized in brand colors according to the mounting direction of propellers.
Design et direction artistique
The words are frank and clear to illustrate the product simplicity of use.
Design et direction artistique
Design et direction artistique

Information architecture: Olivier Talbot
Action photographie: Matt Georges
Studio photography: Kalice
Ergonomics: Idenea
Typeface: Euclid Flex