Eider
Web design for a historical player of outdoor clothing

Design digital

We have designed for Eider a digital platform that meets the need for the brand to illustrate its essentialist approach to clothing and its contemplative vision of outdoor activities. The design integrates without contradictions the specific constraints of e-commerce as the requirements of image and usability.

2017
Design digital
Design digital
Design digital
The art direction of the campaign reflects the technical expertise of the season flagship product and the comfort it provides.
Design digital
Design digital
Design digital
The product page offers a measured information density and is divided between a generous product narrative and accessible choice help modules.
Design digital
Design digital
Product filtering is solved in a simple and intuitive way for all screen sizes.
Design digital
Chosen for their resonance with the brand's contemplative approach to nature, published stories occupy an important place in the user experience and are treated with emphasis.
Design digital
Design digital

Information architecture: Olivier Talbot
Studio photography: Sébastien Secchi (Imagie)
Action photograph: Stef Candé