Silence

Horse Pilot
Art direction and packaging for an innovative riding clothes brand

Design et direction artistique

Horse Pilot offers clothing and technical riding equipments for horse riders. In order to support the brand strategy, we have defined a brand positioning anchored in sport and innovation registers.

2016-2018
Design et direction artistique
Design et direction artistique
Design et direction artistique
Design et direction artistique
Design et direction artistique
The representation of horse riding is deliberately contemporary to free itself from traditional constraints.
Design et direction artistique
Design et direction artistique
Design et direction artistique
Design et direction artistique
Pictograms drawing style allows a homogeneous and varied expression of the technical characteristics of products: uniform line thickness, negative space, composition grid.
Design et direction artistique
Design et direction artistique
Design et direction artistique
The packaging borrows its form and graphics from jumping bars.
Design et direction artistique
Design et direction artistique
Design et direction artistique

Action photography: Stef Candé, Jacques Toffi
Studio photographie: Studio Bergoend, Yannick Siegel
Typeface: Sang Bleu Sunrise
Intern: Pierre Jullien